The presence of a good number of marketing agencies or firms can be accredited to the growth in businesses and company’s which need to express their product quality to potential customers and in the same vein, communicate their brand credibility. This process means job opportunities and roles being opened in the marketing industry. An example of such functions is the marketing manager.

Who is a Marketing manager?

A marketing manager in simple terms takes charge of the management processes involved in marketing a business or a company. They may take responsibility for managing several products and services offered by a business or handle a single product. The communication process between a business and its customers is handled by a marketing manager. Every process involved in marketing a product including bringing a team of marketers together for a company is handled by a marketing manager. In fact, marketing managers are the lifeblood of the marketing team as they direct the energy of every team member towards what is necessary to produce results.

Some functions of Marketing Managers are:

  • Evaluating campaign strategies and troubleshooting ones that yield little to no result
  • Handling customer relationships including listening to feedback from customer service representatives and other social media platforms
  • Improving online presence and making adjustments where applicable
  • Directing a company’s social media strategy
  • Marketing managers also handle budgets for media and marketing campaigns
  • Studying returns from advertisements and giving correct reports

What qualifies one as a marketing manager?

  1. Experience: being educated plays a significant role in getting accepted as a marketing manager but what matters more to recruiters is one’s experience in the field of marketing. No one wants a marketing manager who has obtained a degree without the proper expertise to manage their marketing process, as the results are generally unpleasant. That said, smaller companies or start-ups may be flexible with this rule.


  1. Skills: this plays a significant role in the working process of any manager. The skill set is what differentiates a manager from a coordinator or an assistant. The skills required in being a manager are continually evolving with the changes/growth involved in general marketing processes.

Some of these marketing skills include:

  • Social Media trend awareness
  • Understanding of technologies needed in the analysis
  • Knowledgeable on methods of optimizing a website for search engines
  • Time Management
  • Pay good attention to details
  • Be creative
  • Possess excellent communication Skills and so much more.

A marketing coordinator and specialist are the closest to being promoted to roles of marketing managers after successfully serving their respective roles. Marketing managers who have had enough experience and an excellent track record are encouraged to apply for positions like Chief Marketing Officers (CMO) or Vice President (VP) of Marketing. However, these roles have their specific tasks and challenges associated with their characters.

The job of marketing managers is speculated to have a growth rate of over 9 percent in the coming years which will create about 20,000 jobs in the marketing industry. As long as businesses continue to spring up, the role of expert marketing managers will always be in demand.

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